Facebook Pixel Great Expectations | Entrepreneur - Business - Bu hikayeyi Magzter.com'da okuyun
Magzter GOLD ile Sınırsız Olun

Magzter GOLD ile Sınırsız Olun

Sadece 9.000'den fazla dergi, gazete ve Premium hikayeye sınırsız erişim elde edin

$149.99
 
$74.99/Yıl

Denemek ALTIN - Özgür

Great Expectations

Entrepreneur

|

Startups Summer 2021

The year 2021 may feel uncertain, but set your expectations high anyway. Doing so will become your guiding force.

- By Richard Koch

Great Expectations

Eighteen classes of schoolchildren were tested for their IQs. The results weren’t shown to students or parents. Instead, their teachers were simply given a list of which ones scored highest, along with these instructions: Do not treat these students differently than the others.

What happened next may have taken place in a classroom, but it can light a path for our own adult careers. Here were the results, originally produced in this study in 1965 but repeated many times over: After eight months, all the students were given another IQ test. Among the children not identified as unusually gifted before, there were no notable changes. But among the students who had scored highly before, four-fifths scored at least 10 IQ points higher the second time. A fifth gained 30 points.

How? Even after being told not to treat these children differently, their teachers had set their expectations high. The teachers unconsciously communicated something to the children about their abilities, and they rose as a result.

Entrepreneur'den DAHA FAZLA HİKAYE

Entrepreneur US

LISTINGS KEY

This shows how long a company has been in business and how long it has been franchising.

time to read

1 min

January - February 2026

Entrepreneur US

Entrepreneur US

Raise Prices or Cut Staff? What About Neither?

When times are tough, franchises don't have to make major sacrifices. They just need to rethink value.

time to read

8 mins

January - February 2026

Entrepreneur US

UNDERSTANDING THE RANKING

This is how Entrepreneur creates the Franchise 500 -and how all these brands are evaluated.

time to read

2 mins

January - February 2026

Entrepreneur US

Entrepreneur US

DIARY of a Franchisee

Raul Larez owns two Batteries Plus franchises, but still has plenty of time for family. We asked him to keep a diary of one average day—so you can see what his life is like.

time to read

4 mins

January - February 2026

Entrepreneur US

Entrepreneur US

FRANCHISE 500 TOP 10: Meet the Leaders of the Franchise 500

Meet the Leaders of the Franchise 500®

time to read

23 mins

January - February 2026

Entrepreneur US

Entrepreneur US

Freshest New IDEAS

What's coming next in franchising? Check out these eight innovative brands, which started franchising recently—and might reach the Franchise 500 soon.

time to read

3 mins

January - February 2026

Entrepreneur US

Entrepreneur US

The Marketing Genius Behind the Best Brands

It's not just about smart messaging. It's about a keen understanding of human psychology. Here's what Guinness, Kraft, Dyson, Apple, and Pringles get right—and how to become a better marketer.

time to read

11 mins

January - February 2026

Entrepreneur US

Entrepreneur US

How to BUILD (and Market) a Franchise for Very Little Money

Want to turn a tiny hometown business into a franchise with hundreds of locations? The cofounder of L&L Hawaiian Barbecue, shares his story—and his secrets.

time to read

23 mins

January - February 2026

Entrepreneur US

Entrepreneur US

What Can't AI Do?

As AI automates our business operations, we asked six leaders: What will humans remain indispensable to you for?

time to read

3 mins

January - February 2026

Entrepreneur US

Entrepreneur US

Get the Best Out of Your Team

Your “hardest workers” might also be your biggest problem. To measure success properly, use the playbook.

time to read

2 mins

January - February 2026

Translate

Share

-
+

Change font size