Getting Ahead By Screwing Up

How one entrepreneur turned an epic fail into long-standing customer loyalty.

- Colin Kingsbury

There’s a saying among pilots about certain types of human error: “There are those who have, and those who will.” Starting and building a business is much the same—no matter how good you are, how hard you try, or even how much you care, sooner or later you’re going to get it completely and horrifyingly wrong. The good news is that, at least some of the time, and more often than you might think, these catastrophes are not only salvageable but can lead to some of the most valuable client relationships you’ll have.