Even Franchises Need Virtual Assistants

When you start building your brand, you may try to do everything yourself. I made that mistake, too. Then I discovered the power of outsourcing.

- By Ruth Agbaji

I am a very hard worker. I am a mom of two, a CEO, a franchisor, a black woman in STEM, and an immigrant, and there’s a lot that comes with all those identities. I am no stranger to the do-it-yourself attitude. But do you know what else is true about me? I am an awful graphic designer— and an even worse bookkeeper!

When I started building my business, Code Wiz, I was determined to be resourceful and do as much as possible on my own. I hear lots of new franchisors say the same things. Most of us are self-funded, and we all want to avoid wasting resources on tasks that seem like ones we can just do ourselves. After all, how hard can some spreadsheets and social media posts be, really?

You may know where this is going. I ended up having some awful, sleepless nights working on half-baked projects and some truly meh graphics. I wanted to create a strong, Orangetheory– like brand and solid business strategies, but I didn’t have the budget for a fancy marketing agency.

Then I discovered the world of virtual assistants.