Listening – Key To Understanding Your Customer

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. - Steve jobs

- Anees Haidary

There are various factors contributing to business success or failure. Customer satisfaction is a key factor for businesses to exist. It is important to track and continuously improve Customer satisfaction in order to win customers delight and turn them into promoters of your brand. If you ignore customer’s satisfaction, they might stop caring about your products, and brand as well in the longer run. The sooner you realize the importance of this factor, the better your organization’s performance be.

The most powerful mechanism to know this is to understand your customer. The key to this understanding involves constant communication with your customer. Of this, listening is the key skill required to be practised. While listening is so important, let us understand how this could be effectively used for our advantage in a business context.

THE 7 COMMANDMENTS OF LISTENING:

COMMANDMENT 1: STAY QUIET