Turian Labs: Perfecting Design Thinking to Strategic Foresights

‘Empathy is the new strategy’- the mnemonic has been doing the rounds. Empathy is the hallmark of a new method that walked into the strategy domain in the last decade, popularised by the term ‘Design Thinking.’ Design Thinking came in to fill the void created by over-dependence upon data and systems in the industrialized society. Bringing a shift in perspective for defining the ‘real’ problem by zooming in on ‘people’ or ‘stakeholders’ instead of the data alone. One pioneering business organization that was established with this mindset engraved into its soul is Turian Labs. The name, Turian, is derived from the Sanskrit ‘Turiya’, which is the ‘fourth state of consciousness’ as mentioned in Indian philosophy. Turian Labs believes that the world needs holistic thinking today more than ever as knowledge fields are rather too dithered and hence businesses tend to be myopic on several counts.

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Adding more about the operational philosophy of Turian Labs and the various requirements of their clients, Manoj Kothari who is the founder of the company says, “Our vision is to bring back the integrative thought back into the business world that our ancients once championed. To do so Turian Labs uses the ‘Renaissance Mind framework’, which blends Futures Thinking, Design Thinking, and Business Thinking to uncover bold insights, solve complex problems, and discover new paradigms for growth. There is a need to blend the data analytics models with Design Thinking and abductive models of Futures Thinking. At this confluence lies Turian Labs’s unique approach. Our clients are usually familiar with the concept of Design Thinking and are able to differentiate it from the usual market research activity or R&D activity. They approach us for solving problems such as mapping the emerging