xLab

Making X Number Of Technologies Come To Life

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Immersive experiences are new forms of content, new narrative mechanisms and a new language around production, which span the Creative Industries. Immersive technologies (AR, VR, XR) are the most significant and potentially disruptive technologies to impact the Creative Industries since the web in the mid 90s. Now, as VR / AR / XR has grown in interest and demand, automation tools and open source software and support has been built around it in the past few years. Applications and platforms - V-commerce, for example - have started making their way into the market. However, a technology is vulnerable to becoming obsolete if not enhanced. Headquartered in New York, xLab is a Creative Agency that is focused on helping brands build a digital ecosystem of products to cater to the evolving needs of a business’ users. More importantly, the company strives to push the frontiers of the possibilities of immersive technologies, rather than just ride the trend. Leveraging technologies like Virtual Reality, Web Development, Augmented Reality, and Web-based Game Development, xLab works