Optimising Your Social Media Content Workflow

Growing businesses today are often plagued by expanding their social media presence. A key part of this lies in creating large volumes of high quality and engaging content, and quickly too.

- Charles Tidswell

An optimised social media content creation process is imperative as it will enable you to publish a larger volume of relevant posts at a faster pace. According to a study by Kapost, content teams working efficiently produce twice as much content 163 per cent faster with the same volume of resources compared to teams without optimised workflows. However, the inefficient management of content marketing activities costs companies a loss of $958 million each year.

This is where a streamlined social media content workflow comes into play. The question is: how?

Define roles and responsibilities

Clearly defined team roles and responsibilities are the absolute foundation of a functioning social media content workflow. Knowing the exact scope and timing of tasks allows people to take ownership of their work and communicate better. Your social media team members should fulfil three basic roles in regards to content production:

Content Manager:

Creates a social media strategy aligned with the company’s social media marketing goals, and who manages the social media content calendar.

Content Creator:

Comes up with relevant, engaging content ideas through video content, animations, graphic designs and copy for social media posts and ads.

Content Editor:

Reviews posts aligned in terms of visual style and tone of voice and provides the content creator with feedback as to what needs to be fixed.

Regardless of the role, though, the team members must frequently communicate to keep the content flow up and running.

Analyse your target audience