GEC Unifying Audiences With Content Diversity

OVER DECADES, TV has been bringing families together and in the last few years, the medium has broadened its viewer base. Television content not only cuts across cultures but also unifies audiences across geographies ad demographics. It is reflective of the social milieu that is India – with its unique subcultures. TV shows are broadly bucketed into four key content categories – relatable/ slice of life social dramas, aspirational, mythological/fantasy (escapism) and adventure/ thrill.

- Nina Elavia Jaipuria, Head - Hindi & Kids TV Network, Viacom18

In the last few years, the variety in content for television shows has grown phenomenally. The concept of these shows is now becoming more diverse in nature and the makers are consistently trying to break stereotypes and taboos. As audiences get more evolved, content makers are catering to the diverse viewer preferences and conceptualising accordingly — stories, formats and genres.

Television content has established itself and continues to adapt to changing viewer demand. It is perceived as an appointment medium where audiences are hooked to their favourite shows and characters. While weekdays serve the regular fare of fiction shows, the weekend is the time for the choicest non-fiction content. Through the seven days of the week, the content strategy focus also varies from weekdays being targeted towards women audiences while weekends cater to the entire family. One of the core propositions that TV offers is it brings together all members of the family and creates an opportunity for them to get entertained together.

Television holds its own