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Beyond The Thunder
Businessworld
|December 09, 2017
The launch of the new Thums Up flavour says many things about the brand.
IT HAS BEEN A RATHER long wait. Forty years. While several brands have reinvented themselves and undergone transformations from time to time to secure their loyalty among consumers, there is one that has so far preferred to cash in on its original avatar. Thums Up, the rather resilient homegrown biggie, recently completed 40 years of its journey in the country, practically retaining the same taste ever since its inception and virtually keeping up with the same brand positioning.
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