Denemek ALTIN - Özgür
BOUNDARIES MATTER
Businessworld
|May 07, 2022
NO, THIS IS NOT ABOUT THE LOC or LAC; even though it would be good to have a linguist educate us about the difference between a line of control and one of actual control. Nor is this about whether Crimea and Donbas are on this side or that side of the Russia-Ukraine border, or about nine-dot and eleven-dot lines marking boundaries in the South China Sea.
It is not even about the boundary that separates “with-us” from “against-us”, and India’s efforts to persuade the US that there is, in fact, a grey area between black and white. Business, of course, has its own boundary concerns: who is a “related party” and who is not, for example. Or the boundary between the Board Chair of a company and its CEO: should the philosophy of advaita (non-duality) prevail; can it be one and the same person? That too is not the topic here.
Having said niti, niti (not this, for those less steeped in philosophical meanderings) let us clarify that this is about another type of boundary: the one in cricket. Regarded at one time as a “gentleman’s game”, the aristocrats frowned at the entry of professional players. However, it is arguably the spectators – rather than players – who needed to be persons-of-leisure: who else could afford to spend five full days watching 13 people run around on a field in a Test match which often ended with no result! Now, women’s cricket requires removing the gender tag, while fierce rivalries of a now-less gentle game require dispensing with the first part too of “gentlemen”.
PROFESSIONAL AND AMATEUR
Other boundaries too are dissolving or changing. Beginning with the bodyline series in 1932, intimidation became part of an attacking approach by the fielding team. In more recent times, sledging too has become an acceptable form of a team’s strategy.
Bu hikaye Businessworld dergisinin May 07, 2022 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Businessworld'den DAHA FAZLA HİKAYE
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Translate
Change font size
