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THE WELLNESS JAUNT
Business Today
|October 03, 2021
EARLIER THE NICHE OF FOREIGNERS, WELLNESS TOURISM IS GATHERING PACE AMONG INDIANS WHO ARE TURNING TO AYURVEDA, YOGA AND NATUROPATHY FOR HOLISTIC HEALTH.
A SHOT OF IMMUNITY
THE PANDEMIC HAS LED TO PEOPLE FOCUSSING ON HOW TO BUILD THEIR IMMUNITY. AND INDIANS ARE TAKING SHORT BREAKS TO DO JUST THAT.
1 Wellness retreats have seen an increase in domestic tourists since Covid-19 struck
2 While resorts that were frequented by foreign tourists were hit, they managed to somewhat recover thanks to the surge in domestic travellers
3 Some properties are operating at reduced capacity for safety reasons, and some have raised prices; yet, this hasn’t curbed the enthusiasm of domestic travellers
4 Prominent hotel chains have also jumped into the fray with luxury wellness packages at star properties
5 Going forward, the focus is likely to be equally on domestic tourists and foreign ones, after international travel resumes
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