Denemek ALTIN - Özgür
There's No Free Lunch
Business Today India
|January 07, 2024
Election season is upon us. Political parties are going all out to woo voters with promises of farm loan waivers, free laptops and free transport to women. But where do welfare measures end and freebies start and who foots the bill?
EVERYBODY LOVES A GIFT. That’s the basic principle for businesses looking to build a customer base or entice existing customers into spending more. And it also holds true for elections in India, where political parties go all out to bring in votes by promising schemes and incentives that can run into a few thousand crores of rupees, if not more, that eventually come out of the taxpayers’ pockets.
Not surprisingly then, the recent state elections saw promises of doles and new schemes flying thick and fast. From farm loan waivers and government jobs to free education, higher cooking gas subsidy, financial packages for women, laptops for collegegoing students and reverting to the Old Pension Scheme (OPS), political parties left no stone unturned in trying to win voters during the recent assembly elections in the states of Mizoram, Chhattisgarh, Madhya Pradesh, Rajasthan and Telangana (see chart ‘On Offer: A Reading of Poll Promises’). Prior to that, assembly elections in Uttar Pradesh and Karnataka also saw such promises.

That’s not all. Bowing to popular demand, the government had as part of the Union Budget 2023-24 set up a four-member committee led by Finance Secretary T.S. Somanathan to review the New Pension Scheme (NPS) for government employees. More recently, the central government has extended the free food grain subsidy scheme by another five years at an estimated cost of ₹11.8 lakh crore.
Bu hikaye Business Today India dergisinin January 07, 2024 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Business Today India'den DAHA FAZLA HİKAYE
Business Today India
The Start-up She-shift
Women founders are reshaping India's start-up landscape-breaking biases, defying funding gaps, and proving that entrepreneurship is no longer a space they're expected to enter quietly or temporarily
4 mins
December 21, 2025
Business Today India
The Male Gaze at Work
Can India Inc. truly progress if the male gaze continues to shape women's everyday reality at work?
5 mins
December 21, 2025
Business Today India
Towards Financial Independence
While gold and FDs were once the default option, today's women are exploring MFs, equities, and other financial products
5 mins
December 21, 2025
Business Today India
Clothes Maketh A Woman?
Appearance expectations don't always show up as written dress codes or grooming rules. More often, they seep into culture in quiet but powerful ways
3 mins
December 21, 2025
Business Today India
BEST Management Advice
Learning is a constant process and the world that we live in today demands both un-learning as well as learning. So, work to enhance your skills and build your knowledge
2 mins
December 21, 2025
Business Today India
Transforming Women's Rights
The Labour Codes will not only unlock the untapped potential of the female workforce but also empower women through increased participation in the economy
3 mins
December 21, 2025
Business Today India
Ambition versus Biology
Elective egg freezing once largely a medical necessity-has gradually transformed into a planned step in long-term career and life strategy
4 mins
December 21, 2025
Business Today India
The Silent LOAD
Women are climbing the career ladder, but invisible burdens and structural barriers are still weighing them down
5 mins
December 21, 2025
Business Today India
Understanding Egg Freezing
For many, egg freezing is not about delaying motherhood; it is about keeping a door open
3 mins
December 21, 2025
Business Today India
A Bigger Canvas
For Ritu Gangrade Arora, Country Head- India, Allianz Services Pvt Ltd, the latest venture seems like a new beginning
2 mins
December 21, 2025
Translate
Change font size
