Denemek ALTIN - Özgür

There's No Free Lunch

Business Today India

|

January 07, 2024

Election season is upon us. Political parties are going all out to woo voters with promises of farm loan waivers, free laptops and free transport to women. But where do welfare measures end and freebies start and who foots the bill?

- SURABHI

There's No Free Lunch

EVERYBODY LOVES A GIFT. That’s the basic principle for businesses looking to build a customer base or entice existing customers into spending more. And it also holds true for elections in India, where political parties go all out to bring in votes by promising schemes and incentives that can run into a few thousand crores of rupees, if not more, that eventually come out of the taxpayers’ pockets.

Not surprisingly then, the recent state elections saw promises of doles and new schemes flying thick and fast. From farm loan waivers and government jobs to free education, higher cooking gas subsidy, financial packages for women, laptops for collegegoing students and reverting to the Old Pension Scheme (OPS), political parties left no stone unturned in trying to win voters during the recent assembly elections in the states of Mizoram, Chhattisgarh, Madhya Pradesh, Rajasthan and Telangana (see chart ‘On Offer: A Reading of Poll Promises’). Prior to that, assembly elections in Uttar Pradesh and Karnataka also saw such promises.

That’s not all. Bowing to popular demand, the government had as part of the Union Budget 2023-24 set up a four-member committee led by Finance Secretary T.S. Somanathan to review the New Pension Scheme (NPS) for government employees. More recently, the central government has extended the free food grain subsidy scheme by another five years at an estimated cost of ₹11.8 lakh crore.

Business Today India'den DAHA FAZLA HİKAYE

Business Today India

Business Today India

The Start-up She-shift

Women founders are reshaping India's start-up landscape-breaking biases, defying funding gaps, and proving that entrepreneurship is no longer a space they're expected to enter quietly or temporarily

time to read

4 mins

December 21, 2025

Business Today India

Business Today India

The Male Gaze at Work

Can India Inc. truly progress if the male gaze continues to shape women's everyday reality at work?

time to read

5 mins

December 21, 2025

Business Today India

Business Today India

Towards Financial Independence

While gold and FDs were once the default option, today's women are exploring MFs, equities, and other financial products

time to read

5 mins

December 21, 2025

Business Today India

Business Today India

Clothes Maketh A Woman?

Appearance expectations don't always show up as written dress codes or grooming rules. More often, they seep into culture in quiet but powerful ways

time to read

3 mins

December 21, 2025

Business Today India

Business Today India

BEST Management Advice

Learning is a constant process and the world that we live in today demands both un-learning as well as learning. So, work to enhance your skills and build your knowledge

time to read

2 mins

December 21, 2025

Business Today India

Business Today India

Transforming Women's Rights

The Labour Codes will not only unlock the untapped potential of the female workforce but also empower women through increased participation in the economy

time to read

3 mins

December 21, 2025

Business Today India

Business Today India

Ambition versus Biology

Elective egg freezing once largely a medical necessity-has gradually transformed into a planned step in long-term career and life strategy

time to read

4 mins

December 21, 2025

Business Today India

Business Today India

The Silent LOAD

Women are climbing the career ladder, but invisible burdens and structural barriers are still weighing them down

time to read

5 mins

December 21, 2025

Business Today India

Business Today India

Understanding Egg Freezing

For many, egg freezing is not about delaying motherhood; it is about keeping a door open

time to read

3 mins

December 21, 2025

Business Today India

Business Today India

A Bigger Canvas

For Ritu Gangrade Arora, Country Head- India, Allianz Services Pvt Ltd, the latest venture seems like a new beginning

time to read

2 mins

December 21, 2025

Translate

Share

-
+

Change font size