The New Mutual Fund Challengers

India's Tightly Regulated And Highly Competitive Mutual Funds Market Is Dominated By Large Established Players. But A Bunch Of New Fund Houses Is Looking To Disrupt The Space That Is Already Riding High On Technology, Innovation And Digitisation

- Ashish Rukhaiyar

Nithin Kamath, Founder & CEO, Zerodha;

Samir Arora, Founder, Helios Capital;

Sameer Nigam, Founder & CEO, PhonePe;

Sachin Bansal, CMD & CEO, Navi Technologies

FUNDAMENTALLY STRONG

1 More than 40 registered asset management companies with a total AUM of around `40 lakh crore are in operation today

2 A dozen new firms are in queue to get Sebi’s nod to set up a mutual fund business

3 The mutual funds space is a tightly regulated and highly competitive segment

4 New entrants are eyeing a mix of active and passive schemes to gain market share

5 Some players are looking at low-cost products to attract investors’ attention

6 For incumbents, performance and track record remain their biggest USPs