Will Cady

This Musician Found A Community Of Fans On Reddit. Now, He Leads Its Brand Strategy.

- Sara Jerde

As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart at the last minute—a movement of online support that proved to be a “transformative experience,” he said.

That’s why Cady didn’t hesitate when he saw an opportunity to tap into that tight-knit community of Reddit users. But this time, it was on behalf of brands.