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WWE Monday Night Raw's Evolution
ADWEEK
|January 15, 2018
HOW THE BRAND HAS TURNED INTO A GLOBAL ENTERTAINMENT COMPANY.
For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary show live from New York on Jan. 22.
Raw consistently ranks as the top cable entertainment show on Monday nights, and is one of the highest-rated shows on all of cable TV among adults 18-49. Raw is also the primary reason why USA Network is one of the most-watched cable networks in prime time.
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