Denemek ALTIN - Özgür
A&E's Retreat From Scripted TV Pays Off
ADWEEK
|October 30,2017
THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.
During the past few years, several cable and streaming networks have jumped on the scripted series bandwagon in an attempt to reverse ratings declines, make themselves essential in a world of skinny bundles—and collect higher CPMs from advertisers. So it was shocking last April when A&E announced it was going against the grain and retreating from scripted series, focusing solely on unscripted content.
Bu hikaye ADWEEK dergisinin October 30,2017 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
ADWEEK'den DAHA FAZLA HİKAYE
ADWEEK
Kicking Off The Ratings Game
The NFL is suiting up for a season that’s become more fragmented than ever.
3 mins
August 21, 2017
adweek
matt mcgorry
the how to get away with murder star on how cosmo helped him become a social media activist.
3 mins
october 10, 2016
adweek
kristina jenkins
after a year on the job, zambezi’s strategy chief is overhauling old brands—and ideas.
3 mins
october 10, 2016
ADWEEK
Will Cady
This Musician Found A Community Of Fans On Reddit. Now, He Leads Its Brand Strategy.
2 mins
January 14, 2019
ADWEEK
Why Marketers Must Create Privacy Practices For The IoT Economy
Why marketers must create privacy practices for the IoT economy.
3 mins
January 14, 2019
ADWEEK
Diane Sawyer and Robin Roberts Look Back on Making History
The former Good Morning America duo discuss everything from their bumpy on-air beginning to Roberts’ cancer battles.
9 mins
January 14, 2019
ADWEEK
Nat Geo's Vr Helmet Blasts Off With The Right Stuff
Mccann N.Y. Earns Adweek’s Top Prize For Creative Innovation.
11 mins
August 20, 2018
ADWEEK
Land Rover
How A Sketch In The Wet Sand 70 Years Ago Evolved Into One Of The World’s Leading Luxury Vehciles.
2 mins
August 20, 2018
ADWEEK
Andrew McKechnie
How An Agency Vet Built Verizon’s In-House Creative Shop, 140, From The Ground Up.
2 mins
August 20, 2018
ADWEEK
Big League Chew
How The Dugout Dream Of An Out-To- Pasture Baseball Player Turned Into A Home-Run Brand.
2 mins
September 18, 2017
Translate
Change font size