The Duo That Blends Orient And Occident

Gujarat based designer duo Shyamal Shodhan and Bhumika Shodhan (S&B) are a popular choice for every bride-to-be. Their fashion collections strongly reflect their passion for art, craft and heritage. Bhumika’s passion for textiles and fashion led her to study fashion designing at the esteemed National Institute of Fashion Technology, Ahmedabad.

- Shyamal & Bhumika

Shyamal studied and researched fashion in Central Saint Martins, London and Italian Design in Milan. Shyamal and Bhumika have also designed bespoke ensembles for stars like Esha Deol, Sonakshi Sinha, Dia Mirza and Hema Malini among others. The designer duo believes in staying true to their roots while keeping pace with what’s happening in the contemporary world of fashion. The couturiers are also involved in the research and revival of various forms of dying arts and crafts. Their designs blend traditional aesthetics with modern sensibilities to give a combination that is chic, elegant and simply gorgeous. In an interview with Wedding Affair (WA), the pair talks candidly about their sojourn in the industry, inspirations, social media as a tool in marketing, their latest collections and more.

WA: What defines a Shyamal & Bhumika bride?

S&B: A Shyamal & Bhumika bride is a woman of today. She exudes confidence and is effortlessly elegant. Even with global exposure, she is connected to her heritage and roots. She is traditional but is open to expanding her horizons.

WA: How is working in the fashion industry different today than from when you started out?