Denemek ALTIN - Özgür

We Want To Be At The Top And This Is A Clear Vision That We Have

Overdrive

|

May 2017

Rahil Ansari, head of Audi India, on his priorities as the new man in charge, the brand’s goal in India and its upcoming products

We Want To Be At The Top And This Is A Clear Vision That We Have

How big is the A3 for SUV-obsessed India?

 It is very important for us. If you look at the past, in 2014, it won the global awards for compact sedan of the year. Now having launched the car in 2017, it is a special occasion for us in India. At the same time, Audi will start a new strategy “Audi Reloaded”. It will be to attract the younger audience, the so-called upgraders. We also have an entry-level SUV, the Q3, but an A3 is a very good alternative to that audience.

Could the upcoming Q2 be a game changer?

 The Q2 we are currently evaluating whether it is the right thing to launch in the market or not. Our main focus is on the other models, the A3 and Q3 to be honest. We want to take them to next level. Obviously, we have many new products coming. As I told you, it’s the Audi Reloaded — Audi Reloaded also means 10 product launches this year.

Audi intends to double volumes to 20,000 by 2018. Realistic?

Overdrive'den DAHA FAZLA HİKAYE

Overdrive

Overdrive

EMOTORAD Ranger

Fat Tyres, Big Comfort, and Everyday Practicality

time to read

3 mins

November 2025

Overdrive

Overdrive

2025 ASTON MARTIN DBS 707

The facelifted 707 gets a 10.25-inch touchscreen running a new Unix-based system, paired with a crisp 12.3-inch digital instrument cluster.

time to read

3 mins

November 2025

Overdrive

Overdrive

MARUTI SUZUKI DZIRE

It's the time for SUVs, and amid this frenzy, only a few sedans find their way onto the roads today, especially in the 10 lakh rupee bracket.

time to read

2 mins

November 2025

Overdrive

Overdrive

TOYOTA LAND CRUISER 300 GR-S

It was a missed opportunity, but a good story nonetheless.

time to read

6 mins

November 2025

Overdrive

Overdrive

TOYOTA LAND CRUISER FJ

The Toyota Land Cruiser FJ has been unveiled and the company has planned Japan launch for around mid-2026.

time to read

1 min

November 2025

Overdrive

Overdrive

TVS RTX

THE LONG-AWAITED ADVENTURE FINALLY BEGINS

time to read

6 mins

November 2025

Overdrive

Overdrive

NISSAN ΤΕΚΤΟΝ

The Nissan Tekton has been revealed by the company and it is the new C-SUV from the brand that is expected to make its debut in 2026.

time to read

1 min

November 2025

Overdrive

Overdrive

MINI JCW COUNTRYMAN ALL4

It's not just the name here, but also the size, which builds the whole persona and perception of Mini.

time to read

4 mins

November 2025

Overdrive

Overdrive

THE HAMMER AND THE SCALPEL A VERDICT YOU DIDN'T WANT

Let's start with a cliché. Or, perhaps, two. Starting a story with a cliché is the first, and here is the second: human beings always get stuck at the proverbial crossroads in life, finding it difficult to choose.

time to read

4 mins

November 2025

Overdrive

Overdrive

2025 KAWASAKI NINJA 1100SX Still Sharp, Still Civilised - But Is It Still Special?

Still Sharp, Still Civilised - But Is It Still Special?

time to read

4 mins

November 2025

Translate

Share

-
+

Change font size