UNSTOPPABLE

Q & A Thomas Hilse, Brand President, Iveco

- Gianenrico Griffini

Q. How are you translating CNH Industrial’s Transform2Win strategy into reality?

A. Despite the unprecedented situation that we find ourselves into, the strategy remains valid. It is aligned with our long-term goal. The timeline may change a little here or there, but the strategy remains valid. It is about CNH Industrial working on the design of the new business after the spin-off. It is about structures and processes. Our focus may have temporarily shifted to crisis management, but the strategy remains in place and we are proceeding with it. To be precise, from an Iveco stand point, the Transform2Win strategy marks the evolution of our product portfolio; of it being on track and moving. As part of the strategy, we have achieved some interesting milestones in just one year. In April, we introduced the new Daily. It is now even better with advanced driver assistance systems and connectivity. In July, we launched the S-Way, which is truly designed around the customers’ needs. At the end of last year, we announced cooperation with Nikola on hydrogen and battery electric trucks. In just three months of announcing the cooperation, we presented a prototype. Later this year, we will launch the T-Way, our off-road vehicle (and Trakker successor). By the end of the year we will have a completely renewed product portfolio across all segments.

Q. But then, the Tranform2Win strategy has another part to it, is it not?