Sundram Fasteners Expands China Operations

Sundram Fasteners has commissioned a second foundry in China.

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Sundram Fasteners Ltd (SFL), a TVS Group company, entered China roughly a decade ago by setting up an offshore facility in Haiyan County. Since then, the company has steadily expanded its scope of business, in the process winning the confidence of Chinese OEMs. Finding the Chinese market big and interesting, SFL has commissioned a new foundry there. This is a part of the long-term plan of the company according to Suresh Krishna, Chairman, SFL. Terming the Chinese market as both, interesting as well as challenging, Krishna mentioned, “To be successful in the (Chinese) market, companies need to keep a long-term plan in place. It may not be worthy of expecting immediate results.” He cited the example of Chinese OEMs partnering with them after marking a presence in that market for over a decade. “This also reflects on the quality we offer, and our commitment to the Chinese market,” Krishna expressed.