GAZ Growth Strategy

The GAZ Group is charting a strong growth path by expanding into new territories.

- Bhushan Mhapralkar

Entering automobile manufacture in 1929 by signing an agreement with the Ford Motor Company, the GAZ Group (GAZ) rolled out a pick-up truck based on Ford Model A in 1932. In return for the purchase of USD 13 million worth of automobiles and parts from it, Ford provided technical assistance until 1938 to construct an integrated manufacturing facility. On display at the GAZ museum at Nizhny Novgorod among a host of cars, vans and trucks (including the GAZ Chaikas), the Ford Model A pick-up truck makes an interesting reference point for the line-up of modern commercial vehicles the Russian auto major has come to offer. An LCV market leader in Russia with a market share of 50 per cent, GAZ offers not just a variety of LCVs, but also offers a variety of heavy commercial vehicles. These include the Gazelle, Gazon, and Ural trucks; buses and a new aspirational range of vehicles like the Sobol and Vepr.

Addressing customer needs