Banking On Fleet Standardisation

Sri Bhagiyalakshmi Travels is banking on fleet standardisation among other new and non-traditional ways to grow.

- Ashish Bhatia

Established in 1989 by G Dayalan, Chennai-based Sri Bhagiyalakshmi Travels (SBLT) is banking on sound management practices, fleet standardisation and regular route reviews to grow. Looked upon as a ‘one-stop’ shop for all travel and tour arrangements, SBLT has grown to posses a fleet of 700 vehicles from two omni buses in 1989. Doubling the business to four omni buses in 1993, the company entered the corporate sector in 1996. Setting new customer satisfaction benchmarks through out its journey, SBLT continues to constantly focus upon service quality, periodic employee retraining, software and hardware upgradation. With a turnover of Rs.110 crore per annum according to D. Maran, son of G Dayalan and the managing director of the company, SBLT has come to employ 1500 people. With branches at Annanagar, Koyambedu (CMBT), Poonamallee, Sriperumbudur and Parrys in Chennai, SBLT, according to Maran, has grown on the faith of its loyal customers and on referrals. “To build on a fundamentally strong base and keep growing, we are banking on pioneering ideas on fleet standardisation and route review among other key metrics,” said Maran.