Heatseeker

Ford Endeavour goes under the knife and comes out with cosmetic updates and added features to help it in its quest to reign in its high flying rival.

- Dhruv Saxena

Nearly every segment in the Indian car market is dominated by a single product with the rest of the players fighting to be the best of the rest. More often than not, this ‘domination’ is not a fair reflection of the competence of the segment leader as well as the rest of the contenders. Executing a product as good as the segment leader is rarely enough. And Ford knows that very well. The Endeavour that came out in January 2016 ticked all the right boxes and was, according to many, the best in the segment. However, as they say, there is always room for improvement which is why based on inputs from customers and in line with the updates that were rolled out globally last year, Ford has given the Endeavour a slight refresh.