ADWEEK - March 27, 2017
ADWEEK - March 27, 2017
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CMTO Report: Honoring the Most Tech-Savvy CMOs
Voice: A veteran marketer looks back on his career and forward to examples of how legacy competition is forever changed
Talent Pool: Ashley Baccus-Clark on how she got her gig as a speculative neuroscientist at Hyphen-Labs
Trending: Whiteboard on Absolut Lime flavor launch; inside a group of ad industry vets’ attempts to take down Breitbart, one advertiser at a time; pot stores get fancy; can a TV series launch Mattel's next hit toy?
Data Points: A deep dive into display advertising data
Mattel Teams With ABC To Find Its Next Big Toy
New Competition Series, the Toy Box, Could Energize Two Different Industries.
3 mins
Game of Brands: Startups vs. Blue Chips
A Veteran Marketer Looks Back on His Career and Forward to Examples of How Legacy Competition Is Forever Changed.
3 mins
ADWEEK Magazine Description:
Yayıncı: ADWEEK, LLC
kategori: Business
Dil: English
Sıklık: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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