Kyoorius Magazine - May - June 2015

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In Kyoorius 25, we explored Kitsch, the overwhelming and overstated style of design and art, which surprisingly doesn’t seem to have a definition. What is kitsch, and is it really such a bad thing? Chumbak, India Circus, Kulture Shop, Happily Unmarried and Filter (Alok Nanda & Company) tell us what they understand of kitsch.
The much awaited results of the Kyoorius Salary Survey have been documented, with insights into the sticky topic of money from professionals in creative fields who tell us of on-ground realities. Alongside, we look at the Z-Axis Conference which we attended in March at Goa, and talk about some issues surrounding urban planning in India.
With the Cricket World Cup frenzy comes a trail of creative work – advertisements, posters, apps, websites, and motion graphics – people go all out using the momentum of the sporting event to promote brands. From Nike to ESPN Cricinfo, Bombay Duck Designs, By Two Design, we profiled a few of the interesting picks. Excerpts of conversations with Jessica Walsh of Sagmeister & Walsh and
Rit Mishra, one of our columnists and lead service and interaction designer at Idean, talks about Service Design, while Hyper Island’s Christina Andersson explains how predicting trends is important for all businesses. Cyrus Daruwala, creative director at Alok Nanda & Company, vehemently and rather humorously urges us all to ban meetings while on a more serious note, Michael Wolff emphasises the role of designers in making lives better.