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Grocers can improve sales and the customer experience by
honing their digital offerings. Cameras on digital signage can
evaluate demographics or even mood, Today’s technology can
generate digital signage content or mobile offers based on
factors like weather. If the temperature in your area goes above
40 degrees Celsius, a shopper might be informed about cool
beverages and drinks. If you’re in a deep freeze, it may trigger
a promotion for coffee or hot chocolate. Smart technologies
supported by a robust network marry the in-store experience
seamlessly to the digital realm.
Examples include beacon technology that connects a person’s
mobile device with a brand’s loyalty program; custom templates
that can be changed based on customer 􀃁 ow, seasonality, and
time of day; and the use of cameras to help analyze age, sex, and
mood of shoppers to likewise present these shoppers with offers
speci􀃀 c to their interests. Through the use of videos, stunning
imagery, as well as accompanying product information, customers
have a richer encounter with offerings.
Today’s curious shopper craves information to make
purchasing decisions: digital signage can offer recipes, customer
reviews/ favorites, sourcing information, QR codes for capturing
that link to even more content either in store or at home. As grocers
and markets are increasingly becoming an experiential food
destination, digital signage, including menu boards, encourages
shoppers to embrace the store as a casual dining destination

Why Retailers Need To Change The Game From A Product-centric To Service-centric Approach

Retailers need to find new business models and performance matrices different from GMV (Gross Merchandise Volume) and scale. The ever-changing customer expectations and reducing differentiation in terms of products and range would require retailers to compete on customer service, which is beyond just-on-time delivery.

10 mins

The Pioneers Of ‘Fresh And Frozen' Foods

Rajesh Francis, Director, MagSon-Fresh, and Frozen, speaks to Progressive Grocer about the fresh assortments and dairy products available at his stores and how MagSon has become the choice retailer of frozen and processed foods in Gujarat and Maharashtra.

4 mins

Health Needs Of The Future

Four educated guesses on what grocers should expect.

2 mins

Decoding The Rapid Rise Of Online Grocery Shopping In India

Online grocery shopping has now become a high value-added service with the expansion of the middle-class population in India. Indians spend more than 50% of their monthly income on groceries, which is why it is not surprising that startups like BigBasket and Grofers have made a mark for themselves in a niche that didn’t even exist a few years ago.

3 mins

Progressive Grocer dergisindeki tüm hikayeleri okuyun

Progressive Grocer Magazine Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers