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Business Of Fashion - September 2025
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Dear readers,
There’s something magical about winter. The air turns sharper, the mornings feel slower, and wardrobes suddenly become more exciting. For me, winter fashion has always been more than an extra layer against the cold, it’s a season of expression, where style gets to play with texture, warmth, and personality.
In the September edition of Business of Fashion, we turn our gaze to how winterwear is transforming across India. What strikes me most is the way the category has outgrown its functional roots. From lightweight layering that works beyond December to statement coats that carry you from work to a weekend getaway, winterwear today is about versatility. It’s about creating pieces that adapt, evolve, and reflect the wearer’s individuality. Another fascinating shift is happening outside the metros.
Tier-2 and Tier-3 cities are no longer the silent spectators of fashion; they are becoming the engines of growth. We hear brand leaders talk about how digital access, rising aspirations, and festive calendars are reshaping demand here. What was once a metropolitan trend is now being embraced widely. That says it all, winter fashion has truly gone democratic.
Business Of Fashion Description:
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.
With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.
Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.
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