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The fashion industry has undergone many a change over the past couple of years. Whether influenced by the pandemic or driven by the growing propensity among Indians to spend, fashion is forever being turned on its head. The latest to be at the centre of this ever-evolving segment is innerwear. Once overlooked as a mere commodity, innerwear is now viewed as a fashion statement. Whether working out at the gym or playing in a sport, attending a wedding or simply dining out with friends, more and more consumers are opting for innerwear that they feel serves the purpose. Hygiene conscious and always looking to be comfortable in what they wear, consumers today are driving the need for innovation in design, fabric and technology in innerwear.

This burgeoning demand has also led to the birth of several domestic innerwear brands that are slowly transforming this once-unorganised sector into a more organised one. A report by Technopak Advisors suggests that the Indian innerwear market, once valued at `19,950 crore, is estimated to grow at 13 per cent to reach `68,270 crore by 2024. Men’s innerwear market, in particular, is expected to grow at a CAGR of 7% over the next few years to reach `218 billion by 2028. Innerwear, thus, is turning out to be a lucrative investment; maybe even an apt candidate for virtual try-ons in the metaverse.

Fashion discovery platform Shout O launches; raises $1.6 MN in Pre Seed round

Fashion discovery platform Shouto.app, co-founded by Maruthy Ramgandhi, Abhishekk Handa and Ayyappan Lakshmanan, has formally launched its operations.

1 min

E-platform Dharoharr to enable local artisans to sell their wares

Sankalp for Khadi, an initiative to revive the soft power of khadi, recently launched 'Dharoharr' a platform exclusively curated for the welfare of rural artists and artisans, across the country.

1 min

Changing Landscape of the Innerwear Market

Funky underpants to period panties, the innerwear segment is now larger than just a basic everyday need. Just like any other garment, consumers have started looking for innerwear options where comfort can meet fashion. Factors like growing D2C brands, a pandemic-hit market, fabric innovation, etc., are contributing to its unstoppable growth. But is the innerwear segment still untapped?

4 mins

Mid-premium: A Gainful Segment

COVID-19 has replaced many an old habit of consumers, even in the men's innerwear segment which is now regarded as more a fashion statement than a mere commodity. Growing spending power and changing fashion choices are driving this growth. Here's a brief look at where the sector is headed and how lucrative it is for investment.

2 mins

Style, Innovation & Innerwear

Over the past couple of years, the innerwear sector of fashion has witnessed the mushrooming of new brands that are gradually strengthening their position in the market via quirky designs and innovative offerings. Yet, the country at large is still dominated by select brands that have consistently delivered on quality at an affordable price point. Our conversation with Sunil Pathare, Chairman and Managing Director at VIP Clothing Ltd Group, brings to light this unique dynamic of the innerwear sector that offers room for grow to both.

3 mins

Tasva makes fashion more accessible

Owned by Indivinity Clothing, a partnership between Aditya Birla Fashion and Retail Ltd. and Tarun Tahiliani, Tasva is an ethnic wear brand that was launched in 2021 and by the end of the financial year, would be operating close to 70 stores. In an exclusive interaction with Dhruv Kaura, Chief Operating Officer, Tasva, we delve on its consumption story and emerging trends in the world of ethnic fashion.

3 mins

'Sustainable' A Gimmick No More

Across geographies, customers are increasingly purchasing from fashion brands that they truly believe to be sustainable. The term cannot merely be used as a marketing gimmick anymore as the discerning customer of today can see right through the smokescreen. Fashion brands thus help decipher how brands can gradually incorporate green measures in their business operations.

7 mins

Fashion Goes Social With Twitter

Fashion conversations have spurred beyond general Instagram and Facebook posts. Now, fashion's latest trends are being discussed over Twitter. SaaS-based solutions provider Meltwater, in its latest report titled 'The Fashion Industry's New Era', takes a deep dive into these conversations and how brands can utilise the trend to its fullest potential.

8 mins

How Technology is Transforming Traditional Manufacturing Companies

In recent years, technology has taken centre stage in the manufacturing industry. From efficient planning to predictive maintenance and better customer interaction, it provides constant end-to-end solutions that make the process a lot less chaotic. Here are five ways in which technology is enabling a structured transformation for manufacturing businesses.

4 mins

Metaverse, Metaverse Everywhere And Why Not?

E-commerce companies today are going to great lengths to ensure that customers find online buying easy. A revolution in this field, by far, is the Metaverse. In fact, with 73 per cent of generation-Z consumers willing to pay 10 per cent more for sustainable products alone, brands need to rethink of ways to cater to them, and the Metaverse seems to be it.

5 mins

Business Of Fashion dergisindeki tüm hikayeleri okuyun

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.