Digital Studio - January 2018

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The start of a year demands some crystal ball gazing, but 2017 proved that predictions can come undone. While industry veterans forecast business and tech trends, these are often cast aside by policy decisions announced by the authorities. Last year, catchphrases like artificial intelligence and machine learning were bandied around, even while companies were wondering how to integrate virtual and augmented reality in their existing workflows. Many media companies are coming to terms with the reality that VR is too surreal to become a viable business model. AR has better potential, since it can be deployed faster and more applications are being developed for it. It remains to be seen is the role AI and machine learning will play in the broadcasting, media and entertainment industry. Many experts believe it will have more play at the backend, helping improve process and workflows. Traditional broadcasters are considering it to see if it can help them in gaining operational efficiency. The more contemporary ones are hoping it will help them deep dive into the wide sea of data, so they can better understand their viewers, before they invest into content creation. In our Cover Story this issue, we asked industry heads from various organisations to share their thoughts about the trends to watch out for in 2018. And it was interesting to say the least. We also present a preview of the CABSAT 2018, which will be held at Dubai World Trade Centre from January 14 to 16, 2018. In the ‘Analysis’ column this issue we dwell on the equipment rental business. As entry barriers to this business get lower and competition rises, companies in this domain are going all out to ensure that they are top of their game. And it is no easy feat to manage this, especially as they have to keep investing in the latest technologies on a continual basis. This is just a primer of the many interesting articles in this power-packed issue. Read on to find out more!