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The Art of Jewellery - April 2026

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The Art of Jewellery

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Festive gold and silver sales reach new heights despite price surge. As the auspicious festival of Akshaya Tritiya concludes, the Indian bullion and jewellery market has witnessed a significant shift in consumer behaviour, marked by recordbreaking value sales despite a sharp rise in precious metal prices compared to the previous year. Industry data released today highlights a fascinating trend: while the volume of gold sold has increased moderately, the total market value has more than doubled, reflecting the aggressive rally in gold prices over the last twelve months.
India’s gem and jewellery exports stood at $27.72 billion (Rs 2.44 lakh crore approx) in FY 2025-26, a 3.32% decline, amid global headwinds and tariff uncertainties, according to the Gem and Jewellery Export Promotion Council (GJEPC).
The performance comes amid a year marked by geopolitical uncertainties, evolving US tariff regimes, and emerging tensions in West Asia, yet underscores a deeper transformation underway in India’s gem and jewellery export landscape.

The Art of Jewellery Description:

The Art of Jewellery is India's No. 1 business magazine on the jewellery trade and industry. A one-stop source of cutting-edge information for the Gems and Jewellery sector, it is reputed for its focused content, high editorial standards, creative design, rich imagery and state-of-the-art printing.

Now in 14th year of publishing, it has won many awards and rich accolades for its contribution to the jewellery industry and trade. It is widely recognized by readers, advertisers, and the jewellery community as a premier magazine in the industry. It reaches quality jewellery retailers in India and overseas and has an extended reach during exhibitions and trade fairs.

The Art of Jewellery has a tremendous web and digital presence and is a pioneer in providing daily news updates on national and international happenings. AOJ Daily – E news capsule reaches more than 80,000 industry players on daily basis.

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