GMT, Great Magazine of Timepieces (German-English) - Issue 60

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WATCH WEEK Geneva


It’s not the SIHH, but it has one thing in common with the Salon International de la Haute Horlogerie : the organizer. As announced in this issue 60, the Fondation de la Haute Horlogerie – in conjunction with the Geneva authorities – is launching the first WATCH WEEK Geneva from May 7th to 11th 2019. The range of participants will encompass watch brands as well as various public and private entities, including GMT Publishing. The key motivation behind this major unifying project, firmly focused on emotions and sharing, is a determination to promote watchmaking and its skills among a wide audience. These two values were also the driving force behind the launch of the Watch Photo Awards last spring and are reflected in the major feature articles of this winter edition. Emotions and sharing take center-stage in the report on the Grand Prix d’Horlogerie de Genève; in the interview with the President of its Foundation, Raymond Loretan ; as well as in the three thematic photo portfolios to which we are treating readers of this year-end edition – especially the one we shot in Crans-Montana to launch the ski season. Emotions are reflected in sensory pleasures, which come into action with varying degrees of intensity depending
on the watches we wear, as you are about to discover in a few pages. Just as the watch is an experience for all the senses, the experience of reading a beautiful Swiss Made magazine also involves the pleasing rustle of the pages and their gentle caresses accompanying new landscapes revealed in each article !