CXO Insight Middle East - January 2019

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As customary, in the beginning of the year, there is a blizzard of predictions from vendors and self-styled industry experts about the trends that will shape the tech landscape – some bold, some outlandish. It is always a tricky business to predict what is likely to happen over the next 12 months, especially in an industry as dynamic as ours. However, I am going to stick my neck out and weigh in with my own predictions for this year. First off, I don’t think the technology landscape is going to be radically different from last year. The biggest challenge facing IT leaders this year would be to do a balancing act and find the resources to execute on their vision in the face of shrinking IT budgets. Last year, the hype around digital transformation has reached a crescendo and I think it’s time for the industry to define what digital really is; it goes far beyond just technology updates and it’s not just about enhancing customer experience or the front-end. The real McCoy is transforming the backend, streamlining operational processes and creating a culture of innovation across the enterprise. Now, that is easier said than done.