SPEND LESS ON STREAMING TV

Subscribing to Netflix, Hulu and other popular services keeps getting more costly. Use our guide to watch the shows and movies you love at the right price.

- MALLIKA MITRA

WHETHER you spend your time in front of the TV watching sports, the news, the latest buzzy shows or reruns of your favorite sitcoms, you’ve probably noticed that you’re shelling out more for your entertainment in recent years.

Between March 2024 and March 2026, prices for subscription and rental of video and video games, which includes subscription streaming services, surged roughly 25%, according to data from the U.S. Bureau of Labor Statistics.

Costs are rising so much that the phenomenon even has a new nickname: “streamflation.” Netflix, the largest and most popular streaming service, hiked prices for all three of its subscription tiers in March for the second time in less than two years. In April, prices for Amazon Prime Video’s ad-free tier increased by $2 per month. Many of the other major players, including Paramount+ and HBO Max, have also raised their prices within the past year.

A few more dollars here or there each month may not seem significant enough to take a large bite out of your budget, but it adds up. The average U.S. household spends $69 monthly on video-on-demand service subscriptions, according to data from Deloitte. That’s $828 annually. Deloitte also found that almost three-fourths of consumers are frustrated that companies keep raising their prices.

Unfortunately for viewers, the costs are likely to keep climbing. “We’ll continue to see pricing going up for all streaming services, live and on demand,” says Dan Rayburn, an analyst in the streaming video industry. “Some don’t do it yearly, but most do it like clockwork.”