APPLE BUILT THE DREAM iPHONE. WHY DIDN’T YOU BUY IT?

APPLE FINALLY GAVE US WHAT WE WANTED, BUT IT TURNED OUT IT WASN’T SOMETHING MOST PEOPLE ACTUALLY NEED.

- FILIPE ESPOSITO

The ultra-thin iPhone Air (fave.co/4p3lPgB) definitely caught everyone's attention when it was unveiled last September. It's the thinnest iPhone ever made, and it gave us a clear glimpse into the future of smartphones. When the new iPhones hit shelves on September 19, everyone was talking about the iPhone Air.

Months later, the reality is that very few people seem to have chosen the iPhone Air over its siblings. People who own it sing its praises, it's one of the few iPhones to get a no-strings discount (fave.co/4x38NEW), and its design has been hailed as one of Apple's best. So why hasn't it been as successful as the other models?

Few people have chosen the iPhone Air over its siblings.

PERCEPTION VS. PERSPECTIVE

There's no denying that the iPhone Air is a truly impressive device. Although my daily driver is an iPhone 17 Pro Max (fave.co/4qmIciP), I've had the chance to spend some time with the iPhone Air on a few occasions (most recently at an Apple event), and every time I hold it in my hands, I'm amazed by how thin and light it is.

We're talking about a phone that's just 5.64 millimeters thick and weighs only 165 grams. By comparison, the 17 Pro Max is 3 millimeters thicker and weighs 233 grams. It’s impossible not to feel the difference.

The design of the iPhone Air is undeniably impressive.

The Air is also stunning. The combination of its ultra-slim design and shiny titanium frame screams luxury. Yet sales of the iPhone Air are far from being a huge success.