After stirring a price war in the soft drink segment with the relaunch of Campa, billionaire Mukesh Ambani-led Reliance has entered the personal and home care segment of FMCG, offering products at 30 to 35 per cent lesser price.
Products of RCPL, the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), are available only in selected markets but the company is building a dealer network on a pan-India basis, and the availability of its products will be scaled up across modern and general trade channels. "They are creating a distinct and dedicated distribution network comprising traditional dealer/stockists as well as modern trade b2b channels," said an industry source.
This story is from the March 27, 2023 edition of The Free Press Journal.
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This story is from the March 27, 2023 edition of The Free Press Journal.
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