Forwardism, by BMW, aims to redefine our relationship with mobility, reshaping it into an experience that’s not only sustainable, but also deeply immersive and technologically advanced. The event, held in a breathtaking futuristic venue, was a testament to this ambitious goal.
The reveal began with an inspiring keynote address from Hans de Visser, Managing Director of BMW Group Malaysia, highlighting the philosophy that drives this transformative movement. He emphasised the need for sustainable solutions in a world where the environmental impact of conventional vehicles cannot be ignored. Forwardism is more than just mobility; it’s a mindset and lifestyle that embraces change and innovation.
This story is from the November 2023 edition of Prestige Malaysia.
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This story is from the November 2023 edition of Prestige Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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