SYMBOL Of MAJESTY
Augustman Malaysia|February 2024
Augustman presents the sequel to our definitive guide to special-edition timepieces that pay tribute to the mightiest Lord of the Chinese Zodiac
KC YAP
SYMBOL Of MAJESTY

BELL & ROSS

BR 05 ARTLINE DRAGON

In Chinese culture, dragons are believed to be the embodiment of power, with an active role in the world’s equilibrium. Bringing rain for the crops, the dragon is an omen of life. In popular culture, the dragon is the marker of strong, courageous, powerful individuals, but it also symbolises benevolence, prosperity and luck.

In celebration of the Year of the Dragon in 2024, Bell & Ross has pushed the limits of the BR 05 Artline collection into a whole new field by adopting graphic codes linked to the art of tattooing, with the aim of offering watches with ornate finishes: an ambition clearly expressed in the version embellished with gadrooning. Playing on light and shadow through the relative fineness and thickness of each stroke, this line work is crucial to transcending the realm of drawing to that of a metal tattoo.

“We wanted to launch a watch that was dressy and decorated. The BR 05 had potential, with a case with ample space for embellishment,” Bell & Ross’ creative director Bruno Belamich previously noted at the launch of the first Artline model.

Dragons are thought to be an amalgamation of many animals, with their snake-like bodies, deer antlers and eagle claws, not to mention their carp scales and eyes of a demon. For artists, the dragon motif is a tireless source of inspiration with endless variations, from the most figurative to the most refined. The artisans at Bell & Ross have perfectly captured all this and more in the BR 05 Artline Dragon. They have additionally invoked highly symbolic natural elements, such as the sun and moon, as well as references to flora and fauna, as with the swallow motif.

This story is from the February 2024 edition of Augustman Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2024 edition of Augustman Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM AUGUSTMAN MALAYSIAView All
POLITICS IS NOT TEAM SPORTS
Augustman Malaysia

POLITICS IS NOT TEAM SPORTS

Sometimes, the worst thing we can do is to pick a side.

time-read
2 mins  |
April 2024
GOT GAME
Augustman Malaysia

GOT GAME

The manual-winding PR516 chronograph and a collaboration with NBA star Damian Lillard for the PRX show that Tissot is giving high horology a run for its money

time-read
3 mins  |
April 2024
Futurist Elegance
Augustman Malaysia

Futurist Elegance

With its new BR 03 Cyber in matte black ceramic, Bell & Ross creates another stealth fighter for your wrist.

time-read
2 mins  |
April 2024
WHITE IS THE NEW BLACK
Augustman Malaysia

WHITE IS THE NEW BLACK

Bask in the full glory of the new Omega Speedmaster Moonwatch, featuring a glossy white dial.

time-read
2 mins  |
April 2024
ALL I EVER WANTED, ALL I EVER NEEDED
Augustman Malaysia

ALL I EVER WANTED, ALL I EVER NEEDED

Hublot pays tribute to Depeche Mode's Memento Mori with a new Spirit of Big Bang

time-read
1 min  |
April 2024
A NIGHT TO REMEMBER WITH BECKHAM AND TUDOR
Augustman Malaysia

A NIGHT TO REMEMBER WITH BECKHAM AND TUDOR

Tudor welcomes David Beckham to Kuala Lumpur, sharing his \"Born to Dare\" spirit with watch enthusiasts and fans.

time-read
5 mins  |
April 2024
PERPETUAL COMMITMENT
Augustman Malaysia

PERPETUAL COMMITMENT

Rolex presents the 2023 Laureates of the Rolex Awards for Enterprise

time-read
9 mins  |
April 2024
ENDURING LEGACY OF CYCLE & CARRIAGE
Augustman Malaysia

ENDURING LEGACY OF CYCLE & CARRIAGE

A loyal customer's 40-year journey with a brand that has more than 120 years of excellence behind it

time-read
3 mins  |
April 2024
FESTIVE FEASTS
Augustman Malaysia

FESTIVE FEASTS

Enjoy the remaining days of Ramadan and usher in Hari Raya with these hearty selections

time-read
2 mins  |
April 2024
MORE FOR LESS
Augustman Malaysia

MORE FOR LESS

THE UNSUNG VITAMIN MANY OVERLOOKED

time-read
3 mins  |
April 2024