OF COURSE IT WOULD feel like a well-directed music video before a live audience. Louis Vuitton Chairman and Chief Executive Officer Pietro Beccari once described Pharrell Williams thusly, “The way in which he [Williams] breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.”
Though not a designer himself (his predecessor, the late Virgil Abloh was a former architect), Williams has certainly influenced popular fashion, and Louis Vuitton has continued shaping its creative leadership with the perspectives of fashionable icons from unconventional backgrounds. This has increasingly pushed fashion, according to Louis Vuitton, in new, exciting avenues.
This story is from the February 2024 edition of Augustman Malaysia.
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This story is from the February 2024 edition of Augustman Malaysia.
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