FORTUNE FAVOURS THE BOLD
Augustman Malaysia|February 2024
Get into the spirit of the Spring Festival and be all the rage with these Chinese New Year collections inspired by the Year of the Dragon.
KC YAP & KELLY LEWI
FORTUNE FAVOURS THE BOLD

TOMMY HILFIGER x CLOT

Released as part of a celebration of Edison Chen’s brainchild and streetwear brand CLOT’s 20th anniversary, Tommy X CLOT is an energized expression of Tommy Hilfiger’s classic American cool DNA remixed with Chinese youth culture, creating a collection of bold new classics expressing the dragon’s strength, luck and success.

The 23-piece collection comprises reversible bomber featuring red, white and blue on one side and a Tommy X CLOT monogram on the other. An elevated take on a tracksuit comes in joyous red, while a rugby shirt is updated with both classic and nylon stripes. A crewneck is emblazoned with a dragon print symbolising fearlessness and strength, while the rugby sweater and cardigan are lined with the CLOT stripe. Prep staples including a blazer, chino and archive shirt feature the collaboration logo.

“When I was a kid growing up in Hong Kong, I used to read American hip-hop magazines that showed my favorite artists in Tommy’s loud prep,” said Edison Chen. “I wanted to be part of that. I am so thrilled to lend our culture to this collection, putting its spirit and meaning into the design. The most interesting part was communicating the feeling of the dragon, its power and success, in a way that is true.”

The campaign reflects a feeling of community, belonging and optimism felt during Lunar New Year around the globe. Focusing on a group of friends who have made a new home abroad, it follows the chosen family as they create new traditions in New York, their adopted city. Connected through a state of mind, the cast embodies the feeling that family can be anyone you keep close to you.

This story is from the February 2024 edition of Augustman Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2024 edition of Augustman Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM AUGUSTMAN MALAYSIAView All
POLITICS IS NOT TEAM SPORTS
Augustman Malaysia

POLITICS IS NOT TEAM SPORTS

Sometimes, the worst thing we can do is to pick a side.

time-read
2 mins  |
April 2024
GOT GAME
Augustman Malaysia

GOT GAME

The manual-winding PR516 chronograph and a collaboration with NBA star Damian Lillard for the PRX show that Tissot is giving high horology a run for its money

time-read
3 mins  |
April 2024
Futurist Elegance
Augustman Malaysia

Futurist Elegance

With its new BR 03 Cyber in matte black ceramic, Bell & Ross creates another stealth fighter for your wrist.

time-read
2 mins  |
April 2024
WHITE IS THE NEW BLACK
Augustman Malaysia

WHITE IS THE NEW BLACK

Bask in the full glory of the new Omega Speedmaster Moonwatch, featuring a glossy white dial.

time-read
2 mins  |
April 2024
ALL I EVER WANTED, ALL I EVER NEEDED
Augustman Malaysia

ALL I EVER WANTED, ALL I EVER NEEDED

Hublot pays tribute to Depeche Mode's Memento Mori with a new Spirit of Big Bang

time-read
1 min  |
April 2024
A NIGHT TO REMEMBER WITH BECKHAM AND TUDOR
Augustman Malaysia

A NIGHT TO REMEMBER WITH BECKHAM AND TUDOR

Tudor welcomes David Beckham to Kuala Lumpur, sharing his \"Born to Dare\" spirit with watch enthusiasts and fans.

time-read
5 mins  |
April 2024
PERPETUAL COMMITMENT
Augustman Malaysia

PERPETUAL COMMITMENT

Rolex presents the 2023 Laureates of the Rolex Awards for Enterprise

time-read
9 mins  |
April 2024
ENDURING LEGACY OF CYCLE & CARRIAGE
Augustman Malaysia

ENDURING LEGACY OF CYCLE & CARRIAGE

A loyal customer's 40-year journey with a brand that has more than 120 years of excellence behind it

time-read
3 mins  |
April 2024
FESTIVE FEASTS
Augustman Malaysia

FESTIVE FEASTS

Enjoy the remaining days of Ramadan and usher in Hari Raya with these hearty selections

time-read
2 mins  |
April 2024
MORE FOR LESS
Augustman Malaysia

MORE FOR LESS

THE UNSUNG VITAMIN MANY OVERLOOKED

time-read
3 mins  |
April 2024