THE 1970S WAS an extraordinary time for design. Creativity imbued a variety of objects with timeless aesthetics and notable functionality. This prowess for design was manifest with the styling of several highly original watches and the era continues to be acknowledged for its visionary approach to design. Indeed, during this era, several prestigious brands released watches encased in steel with integrated bracelets. However, only a few designs from this period have retained their eye appeal despite the onset of years.
From the outset, the design of the Laureato united different shapes to form a distinctive, yet cohesive, look. Each Laureato comprises an octagonal bezel that sits atop a circular plinth which in turn is positioned above an angular tonneau-shaped case. Despite its geometric, clean-cut lines, the Laureato’s case also has a gentle character, reminiscent of a pebble-shaped by water and devoid of harshness.
Throughout the composition there is an exquisite interplay between polished and satin-finished surfaces. Both finishes are clearly defined and discrete from one another, thereby optimising the effect. Lastly, the exterior is completed with an integrated bracelet that ergonomically hugs the wearer’s wrist, bestowing a comfortable fit. It is this assemblage of contrasting forms that has led to the Laureato’s unique profile, making it instantly recognisable when viewed from afar.
This story is from the May 2023 edition of Augustman Malaysia.
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This story is from the May 2023 edition of Augustman Malaysia.
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