THE COLLABORATION between the house of Mugler and H&M has got to be the most highly anticipated partnership in modern fashion history. And the reasons are clear; it's a marriage between a luxury brand known for its daring and fashion-forward persona and a multinational clothing brand beloved for its swift trendsetting apparel.
In this star-crossed partnership, the Mugler H&M series showcased its own rendition of bold recreations that embodied some of Mugler's iconic motifs that set the stage for their trailblazing character.
Taking charge of the collection's creative direction is Mugler's very own creative director, Casey Callawader. With his ingenious talent and familiarity with the designer brand's proud history, he led the project and created the Mugler H&M series to mirror some of the brand's most iconic motifs and shapes in a perspective that would align with H&M.
The pieces Cadwallader has created with H&M are both a dynamic showcase of the house's current aesthetic and pay homage to its acclaimed past. It was clear that each design was intentionally made to embrace inclusivity in the world of fashion, but another aspect was obvious, which is the collection's intention to appeal to the Gen Z market.
This story is from the June 2023 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2023 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
POLITICS IS NOT TEAM SPORTS
Sometimes, the worst thing we can do is to pick a side.
GOT GAME
The manual-winding PR516 chronograph and a collaboration with NBA star Damian Lillard for the PRX show that Tissot is giving high horology a run for its money
Futurist Elegance
With its new BR 03 Cyber in matte black ceramic, Bell & Ross creates another stealth fighter for your wrist.
WHITE IS THE NEW BLACK
Bask in the full glory of the new Omega Speedmaster Moonwatch, featuring a glossy white dial.
ALL I EVER WANTED, ALL I EVER NEEDED
Hublot pays tribute to Depeche Mode's Memento Mori with a new Spirit of Big Bang
A NIGHT TO REMEMBER WITH BECKHAM AND TUDOR
Tudor welcomes David Beckham to Kuala Lumpur, sharing his \"Born to Dare\" spirit with watch enthusiasts and fans.
PERPETUAL COMMITMENT
Rolex presents the 2023 Laureates of the Rolex Awards for Enterprise
ENDURING LEGACY OF CYCLE & CARRIAGE
A loyal customer's 40-year journey with a brand that has more than 120 years of excellence behind it
FESTIVE FEASTS
Enjoy the remaining days of Ramadan and usher in Hari Raya with these hearty selections
MORE FOR LESS
THE UNSUNG VITAMIN MANY OVERLOOKED