Every cult item has its distinguished charm that leaves us mesmerised. Luc Belaire is no exception. Launched in 2012, The French sparkling winemaker started as alcoholic drinks in the world - which has made the list of top 100 most-searched beverages and was the only bubbly on the list. One of its claims to fame is its one-of-akind black bottle that easily stands out from the pack of alcoholic brands. The mysterycharged packaging aside, what catapults the brand to stardom is the endorsement of its heavyweight ambassadors Rick Ross and DJ Khaled - where the American rapper famously sang about the pink-hued wine in his song.
This story is from the March 2024 edition of MEN 'S FOLIO Singapore.
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This story is from the March 2024 edition of MEN 'S FOLIO Singapore.
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