AMWAY INDIA Keeping customers, suppliers and the environment close in the walk towards success
Logistics Insider|February 2023
Operating since over two decades in India, Amway offers around 10 brands and thousands of SKUs in nutrition, home, beauty and personal care products. It also takes pride in its contributions towards Make in India and driving a sustainable supply chain. With a global presence in more than 60 countries Amway's complex supply chain network includes a global warehouse management platform that improves inventory management and traceability, increases throughput and helps standardise business processes worldwide. In this interview with Logistics Insider, Rahul Gupta, Senior Vice President Procurement (Europe, India & Central Asia), Amway India gives insights into some interesting facets of their supply chain.
Rachayita Sidharth
AMWAY INDIA Keeping customers, suppliers and the environment close in the walk towards success

Q] Which locations do you majorly source raw materials from? What impact did the war have on your procurement function?

Amway India imports its raw materials globally from countries like Europe, China, and predominately from India and the US. The impact of the Russia-Ukraine war was found in our procurement of wheat, whey proteins and production cost on other raw materials. In addition, supply chain disruptions led to increase in the freight charges, created container shortages, and lowered the availability of warehousing space. Shutting down of ports impacted shipping cost and delayed cargo flows worsened the global supply chain conditions.

However, keeping such global uncertainties in mind and also the global health pandemic, Amway as a part of its risk-mitigation strategy started evaluating all potential risks in its existing supply chain and developing a mitigation plan for uninterrupted supplies. Also, considering Amway mono-source model for majority of its items procured, we have adopted more proactive approach towards Supplier Relationship management practices.

Q] How important is it for Amway to maintain transparency and traceability in your supply chain? What is being done in that direction?

For today's health-conscious consumer product's quality, transparency, efficacy, and traceability matter the most. For Nutrilite, global leader in nutrition and the flagship brand of Amway, with its seed-to-supplement approach and strong ingredient story, transparency and traceability are critical components. Amway's backward supply chain is fully transparent, and every step of the supply chain is completely traceable. We also maintain traceability at many of our suppliers to support our seed to supplement story.

This story is from the February 2023 edition of Logistics Insider.

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This story is from the February 2023 edition of Logistics Insider.

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