The recession of the late 1980s and early ’90s hit Porsche badly. The yuppie market that had adored the brand began to rapidly diminish. In September 1992 former production director, Wendelin Wiedeking, took over as head of the company. His objective? To slash costs by 30 per cent by 1995. Hardly surprising that he had such an ambition: the 1992-93 trading year had resulted in Porsche experiencing a record loss of 239 million Deutsche Marks. Yet his financial methods proved a success.
Notwithstanding Porsche’s fiscal difficulties there was a new factory: a body assembly plant at Zuffenhausen, Stuttgart. There the new 1994 Carrera took 40 hours fewer to build; moreover, the amount of space needed to assemble each vehicle was reduced by 21 per cent. But what was the new Carrera?
This story is from the Issue 234 edition of Total 911.
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This story is from the Issue 234 edition of Total 911.
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