Having laid a decent foundation for the India 2.0 project, the third largest market in the world will take on more significance for Skoda Auto Volkswagen India, going forward. The Czech brand wants to make India a strategic export base to develop the Middle East and Southeast Asian region for the brand's products.
Meanwhile, Skoda is open to joining hands with dealers, distributors and assemblers in these regions to increase its volume base. The company is exploring countries like Indonesia, Thailand and Malaysia as potential markets to expand.
As a first step, the Skoda brand will be entering the Vietnamese market in 2023 with completely built imports (CBU) before completely knocked down (CKD) kits from India are shipped to the Southeast Asian market in 2024. The company expects Vietnam to bring in incremental sales of 30,000 units per annum over the mid-term.
Piyush Arora, MD of Skoda Auto Volkswagen India told Autocar Professional that India region is playing a major role in developing the Southeast Asian region but also the Middle East, and these are the two main focus areas Skoda is looking at to go beyond the business which it has today.
This story is from the 15th February 2023 edition of Autocar Professional.
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This story is from the 15th February 2023 edition of Autocar Professional.
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