In today's world of business that calls for dealing with VUCA (Volatility, Uncertainty, Complexity and Ambiguity) on a daily basis, it helps to be a brand with top-of-mind recall and market dominance. However, that calls for a lot of sustained effort, across multiple fronts, for companies and their management to keep the flag of success continually flying high on the global front.
TC 10 The latest Interbrand study of the 'Best Global Brands 2022' which ranks the world's Top 100 brands is out. In a world that's speedily walking the tech talk whilst dealing with climate change, depleting fossil fuel resources and making the shift to electric mobility as the mantra for eco-friendly motoring, 15 automakers, purely on the power and panache of their products and aspirational connect with consumers, retain their strong showing on the branding front. And in sync with today's changing business environment and requirements, quantitative Environmental, Societal and Governance (ESG) data has been incorporated into the Best Global Brands methodology for the first time.
Thirteen top 15 automotive brands in India
From India's perspective, 13 of these 15 carmakers other than Tesla and Ford - currently retail their models in the Indian market. The Tata Motors-owned Land Rover, which is part of Jaguar Land Rover, is part of the automotive firmament this year.
For the first time, the 100 most valuable global brands exceed an aggregate value of three trillion dollars (Rs 2,48,70,000 crore). To be precise, the overall value of the Top 100 brands is $30,88,930 million ($3,099 billion or Rs 2,54,49,694 crore), a 16 percent rise from 2021 ($26,67,524 million). The combined value of the 15 automotive brands is $3,47,435 million ($347 billion/Rs 28,62,516 crore) and constitutes 11 percent of the total value of the Top 100 global brands put together.
This story is from the 15th November 2022 edition of Autocar Professional.
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This story is from the 15th November 2022 edition of Autocar Professional.
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