From Yelista’s experiences, that is how the company began. The original concept started while she was studying Illustration at the Rhode Island School of Design. “I was tasked with redesigning Rapunzel and I chose to turn her into a little brown girl with kinky curly hair to showgirls like me that we can be princesses too.” Once the idea of Healthy Roots Dolls was accepted to the Brown University Social Innovation Fellowship, Yelista researched children’s products and learned that toys also influence how kids think, act and in turn, see themselves. “Zoe is more than just a doll; she teaches girls to love their hair and her own hair is a unique fiber that can be washed and styled with hair care products just like real hair.”
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