MARKS &amp; Spencer has become the first British retail chain to bring live shopping into your living room. The High Street stalwart has launched a TikTok-style format to appeal to a younger market.<div style="page-break-before:always; page-break-after:always">It is live-streaming from stores with experts showing armchair shoppers the latest ranges, giving them a chance to ask questions and, crucially, buy as they watch.The trend to &ldquo;buy the look&rdquo; is hugely popular in the US and China and M&amp;S is hoping its Live Shopping channel will boost sales and attract new, social media savvy shoppers to its website.<div style="page-break-before:always; page-break-after:always">Its 30-minute shows are being hosted by influencers and stylists.Stephen Langford, director of M&amp;S.com, said: &ldquo;Live Shopping puts our experts front and centre and gives them the ideal platform to share the M&amp;S point of difference in terms of quality, design and innovation features.&rdquo;<div style="page-break-before:always; page-break-after:always">Interactive shopping is predicted to account for up to 20% of online sales by 2026 and is already worth &pound;127billion in China and &pound;18.7billion in the US.

M&S = QVC...OK?

Life & Style US

JOHNNY STARTING OVER AT 60

DIVORCE BOMBSHELL

Us Weekly

A CINCO DE MAYO CELEBRATION

Star

MEGHAN & NACHO: TOO CLOSE FOR COMFORT?

Ashanti & Nelly WEDDING & A BABY!

O.J.'S BRAIN WON'T BE TESTED!

Behind THE Music

National Enquirer

HENPECKED HARRY FINALLY FIGHTS BACK

LONELY REESE HIRES HELP TO FIND A MAN!

LIEV'S MIND GETS ERASED

Zendaya & Tom TALKING MARRIAGE

STARTING OVER at 69!

Closer US

KELLY RIPA - 5 THINGS YOU DIDN'T KNOW ABOUT ME

KATE & KING CHARLES - STAYING STRONG& Carrying On

MOTHER'S DAY Memories

inTouch

Michael Jackson's Kids AT WAR WITH GRANDMA

Globe US

WY & CACTUS IN PRICKLY SITUATION!

Demi: Lessons Bruce Has Taught Me

TORTURED BY THEIR EXES

DEMONIC DENTIST DEFANGED

HOLE LOTTA TROUBLE!

GOLDEN BACHELOR: Women Tell All!

GEEZER CLINT GOES TO POT AT ANCIENT 93!

DESPERATE HEATHER CALLS IN HER CHIPS!

QUEEN BEY LINING DOLLY'S POCKETS

DEEP FREEZE FOR COLD CASE STARS!

Ariana's WASTING AWAY

25 THINGS YOU DON'T KNOW ABOUT ME

Meghan's Next Career Move

DOUGLAS SLURPING FOUNTAIN OF YOUTH

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Daily Mirror UK

ON FODE TO TITLE

RED MISSED

ROLE OF THE DYCHE...

SPECIAL BRU

WES IS STILL GREAT AT TACKLING HEAD ON

FILL YOUR POCKETS

Fashion feat

I'm no hero. I did what most people would do

POST OFFICE BOSS: AM TRULY SORRY

'Scarecrow' is D-Day relic

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.