Why SL Companies Should Help Society In The Face Of The New Coronavirus Outbreak
Daily FT|April 02, 2020
Why SL companies should help society in the face of the new coronavirus outbreak
Prof. Nalin Abeysekera

At the moment we are facing one of the unexpected global crisis is in Sri Lanka. Not only numbers but the agony of people would give you the real picture of this situation. This is the situation in which we need to build up the nation. As a responsible citizen, every one of us should do justice for the country by helping each other.

What about the responsibility of companies?

A recent survey was done by Kantar (data, insights and consulting company with more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion) by using more than 35,000 consumers globally found that those companies should play their part, with 78% of consumers believing brands should help them in their daily lives, 75% saying brands should inform people of what they’re doing and 74% thinking companies should not exploit the situation (marketingweek.com).

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