He was told: “We find tastes in older age groups vary just as much as those in any other age group – for example, some older viewers prefer quizzes, soaps and lighter programmes whilst others prefer more cultural or factual programmes.
“This being the case there simply isn’t a typical programme or range of shows that would appeal specifically to older audiences.”
That might be a fair enough point were it not for the fact that the BBC is simultaneously trying to refocus its output on young audiences – whom it seems will in future have an entire channel to themselves.
Its annual plan, published last week, makes a commitment “to double investment in BBC Three content by 2022/23, bringing much more content specifically aimed at audiences aged 16-34 to our screens. We will invest in more youngappealing British drama and comedy, entertainment and events which bring the whole nation together.”
In other words, never mind old people – they can watch new, exciting shows for young people if they like. But it is younger viewers we really want.
This story is from the April 09, 2021 edition of Daily Express.
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This story is from the April 09, 2021 edition of Daily Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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